Campaign Stories
Five stories about building marketing people remember.
Each project explores a different part of my work, from brand campaigns and email marketing to internal communications and agency experience.
Financial Services · SpiritBank
The G.O.A.T. Campaign
Celebrating the Greatest Customers and Employees of All Time through a campaign that was memorable, unexpected, and unmistakably SpiritBank.
Read the storySmall Business Banking · SpiritBank
Dreams in the Making
A real small business owner's story turned into a campaign that beat YouTube benchmarks by 4x and spread bank-wide.
Read the storyInternal Marketing · SpiritBank
SpiritBank's 110th Anniversary Experience
Leading a cinematic company-wide celebration from concept to execution for 130+ employees.
Read the storyCustomer Communications · SpiritBank
Keeping Customers Connected
Managing email newsletters and an automated onboarding journey that kept customers informed from day one.
Read the storyAgency Marketing · Early Career
Where It Started
Agency experience supporting clients across financial services, energy, manufacturing, government, and nonprofit organizations.
Read the story